I’m a designer and researcher exploring the future of the human experience in digital spaces. My design philosophy is based on a critical approach and the exploration of fictional scenarios. My work focuses on social phenomena, conceptual experiments, and inducing reflection through product design.

I completed a BA in Industrial Design from the University of Guadalajara in Mexico and an MA in Product Design and Management from the Lucerne University of Applied Sciences and Arts (HSLU) in Switzerland.

hola@aditiruiz.com

Talks and Conferences

The limits of tomorrow
Speaker. Dutch Design Week
Eindhoven, Netherlands. October 2015

The illusion of survival
Speaker. Bowling Talks at Design Zoo, Sectie C
Eindhoven, Netherlands. October 2015

Internet, objects, and social change
Speaker. Campus Party Guadalajara
Guadalajara, Mexico. July 2015

Design, utopia, and social change
Speaker. Transatlantic Utopian Studies Network, Centro Cultural La Corrala
Madrid, Spain. September 2015

Theorizing design activism
Speaker. Design History Society: Design Activism and Social Change
Barcelona, Spain. September 2011

Utopia, dystopia, and disaster scripts
Speaker. European Utopian Studies Society, 12th Conference
Nicosia, Cyprus. July 2011

Dystopian design
Speaker. Junior Research Conference, within the 6th Symposium of the Swiss Design Network
Basel, Switzerland. October 2010

Future audiences
Keynote speaker. CONTEC: Sharing Innovation, by Frankfurter Buchmesse
Mexico City, Mexico. February 2019

The digital era: transmission circuits, content, and user routes
Speaker, panel discussion. CONTEC: Sharing Innovation, by Frankfurter Buchmesse
Mexico City, Mexico. February 2019

Collaboration and consulting
Moderator, panel discussion. Campamento Design Fair
Guadalajara, Mexico. January 2019

New design practices
Speaker, panel discussion. Campamento Design Fair
Guadalajara, Mexico. September 2018

Design right now
Speaker, panel discussion. Islote Design Program, PAOS Gdl
Guadalajara, Mexico. January 2018

Emotional design strategies
Speaker. UX Nights, Vol. 11: UX as a strategy
Guadalajara, Mexico. May 2017

Experience design
Speaker. TechWomen, 3rd Anniversary
Guadalajara, Mexico. March 2017

Impossible futures
Speaker. Campus Party Guadalajara
Guadalajara, Mexico. July 2016

Teaching and Mentoring

Wizeline Academy: UX Sessions
Lecturer, Creative conflict resolution
Guadalajara, Mexico. December 2018

Workshop, Beyond the Framework
Mexico City, Mexico. February 2018

Lecturer, Sprint Spin-offs
Guadalajara, Mexico. December 2017

Dev.f
Workshop, Design Sprints
Guadalajara, Mexico. November 2017

ESARQ School of Architecture
Lecturer, Design History
Guadalajara, Mexico. Semester A, 2014

Swiss Design Network (SDN)
Workshop, Welcome to the future: exploring worst-case scenarios as a tool for social change
Basel, Switzerland. October 2010

Experience Design
Lecturer, Masterclass. ITESM Semana i, Emerge. September 2018

Google Launchpad
Mentor to startups
Guadalajara, Mexico. April 2018

Hola<code/>
Lecturer on Ideation, Mentor to students
Mexico City, Mexico. April 2018

INC Crowded: Startup Festival
Lecturer on Design Sprints, Mentor to startups
Guadalajara, Mexico. March 2018

ITESM, Guadalajara Campus
Lecturer, User Experience Design
Guadalajara, Mexico. Semester B, 2017. Semester A, 2018

Other Activities

Exhibitions

Agency of Unrealized Projects (AUP)
Online archive and exhibition program by E-flux and the Serpentine Gallery London.
Presenting “Second nature: a dystopian view into virtual farming”

Good design is long lasting
Presenting illustrations of the Braun products HF1, RT20 and HLD4.
Phaidon Library, New York
August 2011

Werkschau Design & Kunst
Presenting “Second nature: a dystopian view into virtual farming.”
Messehalle. Lucerne, Switzerland
June 2011

Publications

1st Sustainable Summer School Book
Project “TomPass”, developed in collaboration with Emre Mihcilar and Yu-Fang Teh, p. 76–80, 94. Germany, 2010

Emerge
“Asuntos políticos”. Essay. No. 005, Design in times of politics. Mexico, 2018

Parol - quaderni d’arte e di epistemologia
"Design, utopia and social change". Essay. Anno XXX, vol. 28. Italy, 2017

Resume

Experience

UX Design Manager
Wizeline
September 2016 to date

Independent designer and researcher
August 2014 to date

Head of Cultural Management and Design
Public Library “Juan José Arreola”, University of Guadalajara
January 2012 to April 2015

Design Internship
Feria Internacional del Libro (FIL)
June 2008 to February 2009

Education

Master of Arts in Design: Product Design and Management
Lucerne University of Applied Sciences and Arts (HSLU)
Lucerne, Switzerland
2009 – 2011

Design Writing and Research: Summer Intensive
School of Visual Arts (SVA)
New York, USA. 2018

Bachelor of Industrial Design
University of Guadalajara: Art, Architecture and Design Center (CUAAD)
Jalisco, Mexico
2005 – 2008