Aditi Ruiz
Aditi Ruiz es una diseñadora e investigadora que explora el futuro de la experiencia humana en los espacios digitales. Es fundadora y directora de ULTRA, una consultora que acompaña a empresas y proyectos creativos a traducir su visión en narrativas digitales estratégicas que conectan, posicionan y generan oportunidades. Su trabajo cruza diseño, tecnología y negocio, con un enfoque en storytelling, experiencia de usuario y transformación digital. Ha colaborado con empresas nacionales e internacionales y participa activamente en foros de diseño, innovación y cultura digital.
Ultra
Ayudamos a empresas y startups a convertir ideas, sistemas y procesos complejos en productos y servicios digitales claros, viables y listos para ejecutarse.Desde la estrategia hasta la implementación, trabajamos contigo para lograr resultados reales.
Charlas y conferencias
Future audiences
Keynote speaker. CONTEC: Sharing Innovation, by Frankfurter Buchmesse
Mexico City, Mexico. February 2019The digital era: transmission circuits, content, and user routes
Speaker, panel discussion. CONTEC: Sharing Innovation, by Frankfurter Buchmesse
Mexico City, Mexico. February 2019Collaboration and consulting
Moderator, panel discussion. Campamento Design Fair
Guadalajara, Mexico. January 2019New design practices
Speaker, panel discussion. Campamento Design Fair
Guadalajara, Mexico. September 2018Design right now
Speaker, panel discussion. Islote Design Program, PAOS Gdl
Guadalajara, Mexico. January 2018Emotional design strategies
Speaker. UX Nights, Vol. 11: UX as a strategy
Guadalajara, Mexico. May 2017Experience design
Speaker. TechWomen, 3rd Anniversary
Guadalajara, Mexico. March 2017Impossible futures
Speaker. Campus Party Guadalajara
Guadalajara, Mexico. July 2016
The limits of tomorrow
Speaker. Dutch Design Week
Eindhoven, Netherlands. October 2015The illusion of survival
Speaker. Bowling Talks at Design Zoo, Sectie C
Eindhoven, Netherlands. October 2015Internet, objects, and social change
Speaker. Campus Party Guadalajara
Guadalajara, Mexico. July 2015Design, utopia, and social change
Speaker. Transatlantic Utopian Studies Network, Centro Cultural La Corrala
Madrid, Spain. September 2015Theorizing design activism
Speaker. Design History Society: Design Activism and Social Change
Barcelona, Spain. September 2011Utopia, dystopia, and disaster scripts
Speaker. European Utopian Studies Society, 12th Conference
Nicosia, Cyprus. July 2011Dystopian design
Speaker. Junior Research Conference, within the 6th Symposium of the Swiss Design Network
Basel, Switzerland. October 2010
Enseñanzas y Mentorías
Experience Design
Lecturer, Masterclass. ITESM Semana i, Emerge. September 2018Google Launchpad
Mentor to startups
Guadalajara, Mexico. April 2018Hola<code/>
Lecturer on Ideation, Mentor to students
Mexico City, Mexico. April 2018INC Crowded: Startup Festival
Lecturer on Design Sprints, Mentor to startups
Guadalajara, Mexico. March 2018ITESM, Guadalajara Campus
Lecturer, User Experience Design
Guadalajara, Mexico. Semester B, 2017. Semester A, 2018Wizeline Academy: UX Sessions
Lecturer, Creative conflict resolution
Guadalajara, Mexico. December 2018Workshop, Beyond the Framework
Mexico City, Mexico. February 2018Lecturer, Sprint Spin-offs
Guadalajara, Mexico. December 2017Dev.f
Workshop, Design Sprints
Guadalajara, Mexico. November 2017ESARQ School of Architecture
Lecturer, Design History
Guadalajara, Mexico. Semester A, 2014Swiss Design Network (SDN)
Workshop, Welcome to the future: exploring worst-case scenarios as a tool for social change
Basel, Switzerland. October 2010
Otras actividades
Exhibiciones
Good design is long lasting
Presenting illustrations of the Braun products HF1, RT20 and HLD4.
Phaidon Library, New York
August 2011Werkschau Design & Kunst
Presenting “Second nature: a dystopian view into virtual farming.”
Messehalle. Lucerne, Switzerland
June 2011Agency of Unrealized Projects (AUP)
Online archive and exhibition program by E-flux and the Serpentine Gallery London.
Presenting “Second nature: a dystopian view into virtual farming”
Publicaciones
Emerge
“Asuntos políticos”. Essay. No. 005, Design in times of politics. Mexico, 2018Parol - quaderni d’arte e di epistemologia
"Design, utopia and social change". Essay. Anno XXX, vol. 28. Italy, 20171st Sustainable Summer School Book
Project “TomPass”, developed in collaboration with Emre Mihcilar and Yu-Fang Teh, p. 76–80, 94. Germany, 2010
Currículum
Experiencia
UX Design Manager
Wizeline
September 2016 to dateIndependent designer and researcher
August 2014 to dateHead of Cultural Management and Design
Public Library “Juan José Arreola”, University of Guadalajara
January 2012 to April 2015Design Internship
Feria Internacional del Libro (FIL)
June 2008 to February 2009
Educación
Master of Arts in Design: Product Design and Management
Lucerne University of Applied Sciences and Arts (HSLU)
Lucerne, Switzerland
2009 – 2011Design Writing and Research: Summer Intensive
School of Visual Arts (SVA)
New York, USA. 2018Bachelor of Industrial Design
University of Guadalajara: Art, Architecture and Design Center (CUAAD)
Jalisco, Mexico
2005 – 2008